Traditional Marketing Agency
Reach a wider audience
Print ads, direct mail, outdoor advertising, brochures and flyers may sound like an old-school marketing approach. However, with over 20 years as West Sussex’s go-to traditional marketing agency, we know these methods work.
Traditional marketing includes media planning and buying, content creation and scheduling. It sounds straightforward but it’s powerful, reaching a wide audience through trusted channels such as print media. Its tangible presence leaves lasting impressions and builds consumer trust.
Media planning and buying can be challenging when it comes to cost management and the complexities involved with measuring return on investment, especially when compared to digital media. At LWS we navigate these challenges using our expertise. Our deep industry knowledge and strategic approach result in cost-effective campaigns that make a measurable impact on your audience. Having honed our skills over the years, we are confident in optimising every aspect of your campaign, from ad copy to media placement. This focus leads to increased recognition and engagement with your company.
None of our clients receive the same media buying strategy twice. Instead, thorough market analysis is used to plan tailored media buying strategies to fit your unique needs. With LWS, you gain a partner dedicated to maximising your traditional marketing efforts, driving growth and enhancing the visibility of your business in today’s competitive landscape.
What our clients say...
Working with LWS allowed us to overnight apply a broad best practice approach to marketing our business. Their team of experts set up our socials, new website, email marketing, Search engine optimisation as well as updated our branding. The results were fantastic and surpassed what we could have achieved with a single marketing hire.
Expert services
Market analysis:
Before diving into media buying or crafting ad copy, our marketing strategists conduct a comprehensive market analysis to pinpoint the platforms and publications most likely to be engaging with your target market.
Ad creation:
Our professional writers create attention-grabbing, conversion-focused copy for advertisements, advertorials and editorials that aligns perfectly with your company’s key messaging and values. Our writers excel in crafting copy for print, direct mail, brochures and flyers, event marketing, sponsorship activities and much more.
Media buying:
Based on our market analysis, we’ll craft a winning media buying strategy, detailing exact platforms, the budget breakdown and key metrics we’ll use to measure the impact of your campaign.
Ad placement & scheduling:
All the nitty gritty details of media buying is handled, including negotiating rates, placements and scheduling, allowing you to focus on core business activities.
Performance monitoring & optimisation:
The agreed metrics will be closely monitored throughout the campaign, with adjustments made to strategy and content as needed to ensure objectives are met.
Working with us is like…
Partnering with a skilled navigator who knows the best route to your destination, provides clear guidance and unwavering support.
LWS is all about partnering and collaboration. We attract top-tier talent, working with a team of dedicated marketing professionals, each being specialised in their domain. This approach ensures that all clients receive the most up-to-date and effective marketing practices, tailored to B2B sectors such as aviation, manufacturing, automation and more.
Find out more about who we are to discover what makes us West Sussex’s standout traditional marketing agency.
Get in Touch
Find out how we can become your marketing partner and take your marketing presence to the next level.
Email us now at info@lwsmarketing.co.uk
Call us now on 01903 790 100
Send us a message
