The Secrets to Marketing Success for B2B Engineering Companies
An effective marketing strategy is crucial for an engineering company to reach its full potential in order to attract and keep customers. Right now we’re helping engineering companies unlock the secrets of online marketing to create and maintain effective business-to-business relationships and transactions. So, what’s the secret?
The Website
Before anything else, you must make sure that your website is up to scratch with the right design, content and the ability to be viewed on all platforms. Despite the heart-stopping press around non-mobile sites being penalised by Google, there are still businesses whose websites remain without Responsive Website Design (RWD). If this is you, not only will this affect your mobile search rankings, but this could also cause customers to leave your site out of pure frustration of not being able to easily use your site on their mobile device.
Thought Leadership
However, once your website is performing well across all devices, one of the most effective ways of raising your business’ profile is by positioning yourself as an industry thought leader. This is not as scary as may sound and can be achieved quickly and simply by publishing industry-related blogs and case studies. These opinion pieces and examples of your current and previous work will attract potential clients and customers, building awareness and trust in your brand. As the platform for B2B marketing, an effective LinkedIn presence will ensure you’re in the line of sight of potential clients and other industry experts. It will show you are always ready to extend your network, to enhance your reputation and grow your market.
Speak Up
If there’s an emerging market for which you can deliver great products or services, now is the time to let your customers know. Creating a blog post covering that idea and promoting that post through LinkedIn and other social media platforms, such as Twitter, will get the message out there more effectively than ringing up those businesses and trying to convince them.
Take Advantage
Right now, engineering companies that have made the move into digital marketing have the upper hand, because they are among the first to secure a high profile online and throughout their industry. Whilst the rest of the engineering industry is beginning to catch on to the potential of digital marketing, too often engineering companies rely on their current customers for future work, believing new business will arrive organically through their existing network. However, if you’re proactive you can take control of your own growth, identify the markets where you want to have a presence and work to capture that market.
Take control today by contacting the experts at LWS Marketing on 01903 790100 or via info@lwsmarketing.co.uk.