Branding
Build trust and stand out
Branding shapes customer decisions, builds loyalty and sparks word-of-mouth. But mastering it can be tough. Partner with LWS, your branding agency in West Sussex, and we’ll help strengthen your brand, boost loyalty and turn customers into advocates.
At LWS Marketing, we craft original brand identities that click with your audience, ensuring you stand out from the competition. We specialise in consistent messaging across platforms, weaving your story into marketing to build trust and grab attention.
With LWS as your partner, we’ll adapt your messaging to shifting consumer preferences, driving long-term branding success and fostering strong connections with your audience.
Starting off with a clear plan is key. Our FREE Marketing Roadmap pinpoints priorities and recommends winning strategies and marketing services that will help achieve your business goals.
What our clients say...

With LWS onboard, I have a team of experts to assist me and have found them invaluable in providing a range of services, from a marketing strategy to blogging, SEO and Email Marketing campaigns.

Expert services
Discovery & research:
Before diving into brand building, we take the time to understand your business goals, industry landscape, target audience and pre existing brand assets.
Conceptual design:
Based on our initial research, we’ll present you with various creative directions for your brand’s visual identity. This includes logo sketches, colour palettes and mood boards to make sure your brand stands out.
Logo design:
When it comes to logo design, we’re crafting a symbol of the level of service your customers and prospects can expect from you. Our design team will produce a logo that will embody your business values, set you apart from the competition and stand the test of time for years to come.
Visual identity system:
Beyond the logo, a full visual identity system is developed, including specific fonts, icons, colour palettes, and more. Each element of this visual identity system communicates the brand’s visual language, ensuring consistent brand appearance across all platforms and communications.
Brand guidelines:
We’ll craft your ultimate brand guideline manual, an easy-reference blueprint that guides your marketing team and external marketing providers to express your brand’s voice accurately. These guidelines include tone of voice, preferred language, precise taglines, positioning statements and more to ensure consistent messaging across every platform and medium.
Collateral design:
Our team of expert designers creates business cards, letterheads, envelopes and other marketing materials to showcase your brand consistently across all touchpoints, delivering a unified brand experience.

Working with us is like…
Having a dedicated team of specialists guiding you with clear direction, expert strategy and ongoing support – all for a fraction of the cost of a full marketing team.
At LWS Marketing, we believe in collaboration. We work with top-tier marketing specialists, each highly skilled in their field, to deliver the most effective strategies for your business. Whether you’re a SME or B2B business, we tailor our approach to ensure your marketing strategy aligns with your specific business objectives.
Let’s take your brand from good to great, and make it stand out where it matters most.
Get in Touch
Find out how we can become your marketing partner and take your marketing presence to the next level.
Email us now at info@lwsmarketing.co.uk
Call us now on 01903 790 100
Send us a message
